Real estate video marketing’s biggest return on investment: high-quality community and listing videos syndicated to YouTube, shared on social. Granted, video marketing is an added expense: often affordable, but still more costly than photos. So what do you do if you’re on a limited budget? Here’s what the statistics say about how to focus your video marketing for the biggest return on investment.
Focus on community videos and listing videos of homebuyers who use video in their search, 86 percent use it to research a particular community, and 70 percent use it to tour the inside of homes.
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